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Pax Christi Chorale

CASE STUDY

CASE STUDY

Pax Christi Chorale, a Toronto choir, was in need of a brand refresh and a new look for their upcoming season. With an artistic vision of presenting classical oratorio music through an innovative lens, the look and feel closely follows: a bold and graphic reinterpretation of a classical music performance. 

 With three concerts in the 2016 season, I developed a system that would transcribe the first four bars of each piece into a unique image sourced directly from the musical score. 

With three concerts in the 2016 season, I developed a system that would transcribe the first four bars of each piece into a unique image sourced directly from the musical score. 

 Each note became a colour block.

Each note became a colour block.

 And the colour blocks were transcribed onto a grid.

And the colour blocks were transcribed onto a grid.

 Each of the six parts was assigned a colour, and the six grids overlaid onto each other.

Each of the six parts was assigned a colour, and the six grids overlaid onto each other.

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 These images were then used across promotional materials, as windows through which concert-specific imagery, such as composer images and lines of score were revealed. 

These images were then used across promotional materials, as windows through which concert-specific imagery, such as composer images and lines of score were revealed. 

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